Our elder statesman, Nelson Mandela, and United States President Barack Obama seem passionate about the same philosophy: "Self responsibility."

Madiba said recently, "It is in your hands to make a difference".

During Obama's recent trip to Ghana little was said about what America would do for Africa, however, focusing instead on what Africa should do for itself.

"You can conquer disease, end conflicts, and make change from the bottom up. You can do that. Yes you can," Obama said. He went on: "These things can only be done if you take responsibility for your future."

In just a few days the world will celebrate Madiba's 91st birthday and there's no better place to start taking responsibility for your actions than by celebrating his birthday and volunteering 67 minutes of your time.

In an effort to celebrate the legacy of our iconic former president, 46664 and the Nelson Mandela Foundation are urging people all over the world to join them in a bid to create an official Mandela Day, which would be held on Mr Mandela's birthday each year, on July 18.

The foundation says they are asking for 67 minutes as a symbolic exchange for the 67 years of his life Mandela dedicated to make the world a better place.

On the 18th, we can all lend our hands in celebration and renewed commitment to the making of a just society.

Madiba teaches us that every human being can make a positive personal brand imprint. One by one, and together, we must continue to seek small ways to contribute to our society.

There are seven key areas where you can choose to spend your 67 minutes: Human Rights & Civil Liberties, Hunger & Poverty, Education & Literacy, Health Issues & Medicine, Environment, Ecology & Energy Conservation, Social Enterprise & Economic Development.

Whether you celebrate his birthday by dedicating an hour or eight hours in his name, the goal is to inculcate a universal spirit of service around the world.

In order to sustain the euphoria that will certainly be felt on the day and the days that follow, I recommend establishing platforms and partnerships where controls are put in place to measure the impact.

The workplace is the perfect environment to ensure Madiba's legacy and Obama's mission of 'responsible living' remains for ever.

Rally your team members around one of the seven social issues and you might just be surprised how profitable this new philosophy will be to your bottom-line.

Should you struggle to get started, feel free to volunteer with my foundation in our mentoring and leadership programme at www.armabrand.org.